Data Locker – A Pot of Information

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Eight O’Clock Coffee

Posted by Data Locker - A Pot of Information on February 4, 2009

donaEight O’clock coffee is historically the brand name of the light roast of coffee introduced by the American supermarket chain in 1919. Based on what took place, the business came up with the name by doing a survey asking the people what of day they drank coffee most.

Most of these individuals who replied said that they typically drank coffee at 8 a.m. and 8 p.m., which is why company went with the generic “Eight O’Clock Coffee.”

Its economic status boasted up in the 1929s and 1930s Eight O’Clock when the said coffee had gained over a quarter of the U.S. market share.

In 1979 A&P licensed its division Compass Foods, Inc. to sell Eight O’Clock coffee to other retailers including competing supermarket chains. In July 2005, it was acquired by India’s Tata Coffee.

For the record, Eight O’clock coffee actually ranked number one in the consumer reports’ tests of the 19 ground coffees, besting Folgers, Maxwell House, and Starbucks— America’s best-selling ground coffees.

What an amazing coffee for everybody. It surely will give each consumer a total satisfaction.


One Response to “Eight O’Clock Coffee”

  1. coffee said

    Eight O clock coffee is cheaper than Starbucks, obviously, but i’m not so sure they can beat the Bux in taste

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